Japan’s social-networking pioneer turns matchmaker

See the original story in Japanese. FiNC is a Tokyo startup that provides online weight loss and dietary advice based on a scientific approach such as genetic testing. The company also unveiled that it has obtained large loans from Mizuho Bank and other financial institutions. Coinciding with the funds, Asakura and Ebine joined the company as strategic advisors. Asakura said the company represents a great advancement in the fitness industry and has a highly-talented engineering team and that he will aggressively support the company expand in Japan and globally. Ebine said the company is well-balanced with fresh talent and skilled people.

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Types of ads allowed on PC version mixi Apps are the seven 7 types: pure ads, company ads, network ads, mixi Ad Program ads, reward ads, in-app ads, and app announcement ads. The mixi Ad Program is a network advertising program officially offered by us on which Social Application Providers may post ads and earn a specified amount of fees through our specified procedures. Types of ads allowed in the footer space are pure ads, company ads, network ads, mixi Ad Program ads, reward ads and app announcement ads; banner ads and text ads will be allowed.

Types of ads allowed inside apps are reward ads, in-app ads, and app announcement ads; as they are to be presented as the elements inside apps and though there is no limitation on the spaces or works, be sure to comply with the following details. Types of ads allowed on the mixi apps for smartphones are the three 3 types: mixi Ad Program ads, in-app ads and app announcement ads; no other types may be posted. Allowed advertising spaces are as follows.

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By contrast, while Mixi focuses on Japan, Mixi has no America language interface and requires a Free cell phone to sign up. When you join Oh My Japan, you are asked to select your goals. If you choose “romance” as one of your goals, the dating features will be activated.

Interestingly, Japan’s original social network site, Mixi, is now more about marriage than mere socializing online, according to the Japan Times.

TOKYO — It was a familiar trajectory for a social network like Facebook that did not happen to be Facebook: One moment there were tens of millions of users and a multibillion-dollar stock market valuation. The next, a plunge toward whatever-happened-to-it oblivion. But the Japanese technology company Mixi, once the dominant social network in its consummately Internet-connected home market, is rewriting the ending to its story, thanks to a striking act of self-reinvention. Abandoned by most of its users and investors a year ago, Mixi has come storming back in a new field: mobile video gaming.

The company is profiting from a hit smartphone game that it started marketing in late in what looked like a desperate attempt to stave off collapse. Kengo Inoue, 16, a high school student in Matsue in western Japan, said he had never heard of Mixi the social network. He has been playing it for about a year, he said, inhabiting heroic animated characters and battling dragonlike enemies, alone or with teams of friends. The founders of King Digital Entertainment, the British start-up behind the hit Candy Crush Saga, got their start with an online dating service before moving into games.

Unveiled in February , the same month as Facebook, by a year-old Internet entrepreneur named Kenji Kasahara, its social network quickly attracted a following in Japan.

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For those of us still struggling to use our cell phones and PCs, there is a whole new world of Internet activity and interaction going on that we will have to stay up with if we want to sell online to anyone under the age of One of these hot new business sectors is that of Social Networking Services in Japan SNS , which lets millions of people find new friends and relationships online by matching profiles and forming groups. In the US, the most famous of these is Myspace.

Mixi (TYO), once Japan’s largest social network, is back from the even dating; redesigning, expanding, and changing its core product.

Before joining Diverse in , Takahiro worked at mixi , a social media networking platform. However, over the past few years, in addition to the number of dating services available on the market, the number of opportunities for regular people to use dating apps has increased significantly. Diverse, Inc. Most recently, 50 to dating apps have emerged in Japan, each offering services matching the specific needs of users who desire various encounters, such as making friends, meeting potential lovers or even marriage partners.

At Diverse, we developed three types of dating services to meet the needs of 3 different market segments: 1 casual daters, 2 those looking to get married, and 3 dating for young people ages 18 to In this type of market, thinking about how to promote an app and differentiate it from competitors is essential to acquiring new users. In the Japanese market, there are many users who use multiple dating services simultaneously.

Making the app relatively appealing to the user as an alternative service is the basis of our concept-making. Instead, we believe that it is more important to conduct thorough research on the app users, understand their hobbies and interests, how they like to spend their time and the methods they use to obtain new information. We then determine the best course of action to communicate with those users. Of course, we can hypothesize the market size with tools such as AppAnnie, but we believe that it is more important to express the benefits of our app to those users who are still using four different dating apps and seeking new encounters.

Before joining Diverse, campaign planning consisted of a marketing manager planning and allocating a budget for each marketing channel, then outsourcing all of the operations to a marketing agency and managing them with reports received from the agentcy.

‘Monster Strike’ Gives Former Social Media Giant Mixi a Second Act

If you’re seeing this message, that means JavaScript has been disabled on your browser. Serkan Toto is a gaming expert and independent consultant based in Tokyo. You can follow him on Twitter and his blog. This article is republished with his permission. In September , Mixi was the first so-called web 2. In May , Mixi shares traded at at around 1, yen, less than 10 percent of their historic high in

Japan’s first social media platform, Mixi, emerged in In this study, many of my participants are only willing to use dating apps while they are in Australia.

It was founded in and is owned by Mixi, Inc. TYO : As of September , Mixi had about 14 million monthly active users , with about 8. They also publish the popular mobile freemium game Monster Strike. The focus of Mixi is community entertainment, that is, meeting new people based on common interests. Research indicates that some users, particularly young women, are more likely to use Mixi to connect in more private ways with close friends, particularly in contrast to perceptions of Facebook as a more public social network.

Mixi has enjoyed a steady growth in its userbase. In , the website had more than one million users, and less than a year later, it had more than five million users. The site had more than 10 million users in February , and as of July , more than 30 million. This number includes deleted and multiple accounts. In , Mixi began “Celebrity Accounts” in which celebrities who are on the social networking site are allowed to surpass the friend limit and potentially have an unlimited number of followers.

Mixi spokesman gives views on Facebook, Twitter & social media in Japan

Oh My Japan has members from all over the world with ages ranging from 18 to Our members include college students, working professionals, parents, retirees, and many others. Yes, Oh My Japan is truly free. While we also offer a paid membership ,it is optional and all site features can be used free of charge. Free members are limited to starting conversations with two new people per week, but replies are always unlimited. Paid members have no limitation on starting conversations with new people.

Top companies in Japan that hire foreigners who speak business level Eureka is the company behind dating app “Pairs”, basically the Tinder of Japan. Mixi created Japan’s first big social network, and though it’s pretty much dead now.

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Mixi and Social Networking Services in Japan – Business News

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Mixi is an online Japanese social networking service. It was founded in and is owned by In December , Mixi discouraged use of the site for dating, prohibiting users from “using Mixi mainly to meet with strangers of the other sex”. IR Library; Interview with Mixi Spokesman Japan Today, 9/28/ (in English)​.

Japanese-English Meet up. Copyright C mixi, Inc. All rights reserved. If you’re Japanese, would you want to date a foreigner? Why or why not? If you’re a foreigner, would you want to date a Japanese person? I’ll start I’m an American girl living in Sapporo and recently I went out with a Japanese guy. It was a lot of fun, but I could definitely see some differences in dating here in Japan and back home in America.

I’m kinda wary about doing more than dating as I keep hearing about cultural relationship pitfalls. But cute texting is a lot of fun Ame Thank you! The stories about your friends kind of surprised me.

How one game brought ‘Japan’s Facebook’ back from the brink of disaster

For years, Mixi was social media in Japan Recently, social media have evolved in Japan. Social gaming networks aside such as Mobage and Gree, Facebook and Twitter have finally moved in.

Kasahara founded social networking site Mixi in ; it went public in In He refocused the business on mobile gaming, e-commerce, dating and Japan’s Richest Former Tech Darling Drops Out Of Billionaire Ranks Amid​.

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Is Cyberbullying Increasing Amid Covid? Read More April 15, Apple and Google Building Automated Covid Contact Tracing Technology You may have heard about the technology developed jointly by Apple and Google to automate contact tracing to help alert people who may have been in proximity to someone infected Read More April 7, How to Keep ‘Zoombombers’ from Disrupting your Online Meetings or Classes As you may have heard, several school districts, including New York City, are banning the use of Zoom video conferencing because of security and privacy concerns June 23,

Scandals and falling sales of Mixi’s hit game Monster Strike have taken their toll on This story is part of Forbes’ coverage of Japan’s Richest businesses​, including online dating, photo-sharing and apartment listings.

This number includes deleted and multiple accounts. In Japan, though, online dating has always been criticized. Contents, overview edit, the focus of Mixi is community entertainment, that is, meeting new people based on common interests. The site had more than 10 million users in February , and as of July , more than 30 million. In Japan, online dating is not generally respected as a business.

Citation needed, users can send and receive messages, write in a diary, read and comment on others’ diaries, organize and join communities, and invite their friends. Celebrity accounts edit In , Mixi began “Celebrity Accounts” in which celebrities who are on the social networking site are allowed to surpass the friend limit and potentially have an unlimited number of followers. Confianza organizes such machikon events and operates its business totally offline.

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